Business to business lead generation case study

How much time does your company spend on generating warm leads for your business?

If you answer "too much" to this question and believe the return on the investment you make in your sales team is better spent closing the sale, then  Core Contact can take the stress out of your business to business (B2B) campaign.  Our aim is to help your company drive forward your sales efficiently.

How can we help you do this? We create a bespoke telemarketing campaign (& pre-mailing or email package where appropriate), designed and built to meet the pace and scope that you specify.

We are successful because of our philosophy of delivering value to your business by creating a seamless connection between your brand and your customers.

We are a professional, dynamic and highly innovative telemarketing company that can take the hard work out of securing new clients. We specialise in helping you find new customers, leads or appointments so that you can concentrate on making your business a success.

Campaign details

YourDMS are a company based in Gloucestershire, provides a highly specialised solution to small and medium-sized businesses (SMEs) to increase the efficiency of office document management.  Because of the nature of the product offering the company's most productive sales method is face to face with prospective clients.

In partnership with a range of data providers we profile and select SMEs that match YourDMS company's target market. This includes ensuring the relevant decision maker in each company is clearly identified. We then contact the decision makers directly, explain a summary of the product benefits to them and set appointments for the Company's agents to visit and present their software offering in full to secure new sales. We also conduct the same campaign work for those organisations who act as resellers for YourDMS selling the company's software products.

The YourDMS campaign comprises:

• Sourcing campaign data by business geography, sector and size to maximise contact rate and to suit a sales agent's location

• Identifying decision makers within prospect companies to reduce campaign time and improve appointment conversion rates

• Setting appointments with warm leads to eliminate wasted agent time

• Adjusting agent appointments as required by the client and/or agents to increase return on investment

We create a series of warm leads from the campaign that enables YourDMS and its resellers to  maximise the investment return on their sales agents' time. By speaking directly to warm prospects they are able to increase significantly the volume of software sales made.

“Core Contact has helped me to spend my time more productively. I enjoy making sales to warm prospects and no longer have the dread of chasing cold leads. As a result my sales volume is growing."

Stewart Wright - Managing Director, YourDMS

Our range of services includes:

• Business/consumer data sourcing and demographic profiling

• Outbound calling to secure appointments with warm prospects 

• Diary management for agents 

• Order processing & fulfilment

• Data capture facilities, data manipulation & database management

• Warehousing & stock management

• Print-on-demand capabilities

If you would like to find out how we can begin to deliver value to your business and find out about our FREE 20-hour results guarantee please give us a call for a no-obligation discussion on 0800 622 6622 or email chris.harman@corecontact.co.uk