Business to consumer appointment setting case study

Is the time of you and your colleagues better spent closing a sale than sourcing campaign data and chasing cold leads?

If so Core Contact can support your business to consumer (B2C) campaign.  And we want to help your company drive forward your sales efficiently.

How can we help you do this? We create a bespoke telemarketing campaign (& pre-mailing package where appropriate), designed and built to meet the pace and scope that you specify.

We are successful because of our philosophy of delivering value to your business by creating a seamless connection between your brand and your customers.

We are a professional, dynamic and highly innovative telemarketing company that can take the hard work out of securing new business. We specialise in helping you find new customers, leads or appointments so that you can concentrate on making your business a success.

Campaign details

FLCS adjustable bed company, based in East Anglia, provides high-quality adjustable beds to individuals in physical need of the flexibility their products provide over and above a normal flat bed. The company sells its beds directly to consumers on home visits and is committed to a consultative approach to selling.

By using a range of data providers together with the Sonar demographic mapping tool, we select clean and reliable data for those consumers who are most closely matched to the profile of the company's target market. We then either pre-mail consumers or contact them directly and set appointments for the Company's agents to visit and present their product range.

The FLCS campaign comprises:

• Sourcing campaign data by geographical segment based on agent location

• Profiling data to ensure the best possible contact rate and alignment with the typical FLCS customers

• Setting appointments with warm leads to eliminate wasted agent time

• Adjusting agent appointments as required by the consumer and/or agents to increase return on investment

By sourcing bespoke consumer data at a competitive price and providing a regular flow of agent appointments for the company, FLCS is able to maximise its investment in the time it spends speaking directly to warm prospects and increase significantly the volume of adjustable bed sales it makes.

“The Core Contact team has made a significant contribution to the growth of my business this year. By sourcing & profiling campaign data and securing agent appointments, Core enables me to allocate my time far more profitably.” John Partridge - Managing Director, FLCS

Our range of services includes:

• Consumer/business data sourcing and demographic profiling

• Outbound calling to secure appointments with warm prospects 

• Diary management for agents 

• Order processing & fulfilment

• Data capture facilities, data manipulation & database management

• Warehousing & stock management

• Print-on-demand capabilities

If you would like to find out how we can begin to deliver value to your business and find out about our FREE 20-hour results guarantee please give us a call for a no-obligation discussion on 0800 622 6622 or email chris.harman@corecontact.co.uk