Magazine subscription marketing case study (II)

Would you like to grow your circulation and subscriber base?

At Core Contact we are successful in doing just that for publishers through our subscription marketing programmes, sales of added-value services and database management. And we want to help your company to drive your circulation upwards. How can we help you do this?

We create a bespoke telemarketing & mailing package, designed and built to meet the pace and scope that you specify for your campaign. We are successful because of our philosophy of delivering value to your business by creating a seamless connection between your brand and your customers.

We are a professional, dynamic and highly innovative telemarketing company that has built a market leading reputation as a specialist in magazine subscription marketing, generating almost 1/4 million magazine subscriptions for clients since 2001.

Campaign details (II)

Aceville Publications Ltd. is a leading publisher of more than 25 well-known consumer and business magazines in the UK. Using a variety of campaign activity based on our tried and tested techniques of adapting renewals cycles for individual titles to the profile of recipients and by offering dynamic incentive packages we provide the best possible return on campaign investment.

The Aceville campaigns, comprising work on magazines including Grow Your Own, Teach Primary and new title Body Fitness, include:

• Renewing existing subscriptions (outbound)

• Converting inbound prospect calls to new paying subscribers

• Re-activating lapsed subscribers (outbound)

• Converting non-continuous payers onto direct debit to increase customer lifetime (outbound)

Core Contact’s subscription marketing campaigns for Aceville have enabled the publisher to introduce cost-effective new revenue streams. By developing their marketing mix through the effective integration of Core's expertise in magazine subscription marketing, Aceville is able to support subscription growth in its titles more dynamically than many other well-known publishers.

“Our ongoing relationship with Core Contact provides us with a cost effective addition to our marketing mix which allows us to cover more of our target market for our publications and increase our subscription volumes."

Andrea Dickson - Marketing Manager, Aceville Publications Ltd.

Our range of services includes:

• Outbound sales/marketing of subscriptions

• Inbound response handling & subscription renewal 

• Order processing & fulfilment

• Customer questionnaires & analysis

• Data capture facilities, data manipulation & database management

• Warehousing & stock management

• Print-on-demand capabilities

If you would like to find out how we can begin to deliver value to your business and find out about our FREE 20-hour results guarantee please give us a call for a no-obligation discussion on 0800 622 6622 or email chris.harman@corecontact.co.uk