Magazine subscription marketing case study

Would you like to grow your circulation and subscriber base?

At Core Contact we are successful in doing just that for publishers through our subscription marketing programmes, sales of added-value services and database management. And we want to help your company to drive your circulation upwards. How can we help you do this?

We create a bespoke telemarketing & mailing package, designed and built to meet the pace and scope that you specify for your campaign. We are successful because of our philosophy of delivering value to your business by creating a seamless connection between your brand and your customers.

We are a professional, dynamic and highly innovative telemarketing company that has built a market leading reputation as a specialist in magazine subscription marketing, generating almost 1/4 million magazine subscriptions for clients since 2001.

Campaign details

Candis magazine is one of the best-selling women’s monthly titles in the UK, with more than ¼ million subscribers. Using an integrated mailing & outbound telemarketing campaign we analyse key demographics for the title to provide the best possible return on campaign investment and prioritise prospect and subscriber contacts.

The Candis campaign comprises:

• Driving new subscription sales

• Renewing existing subscriptions

• Developing affinity revenue streams to increase subscriber profitability

• Re-activating lapsed subscribers

• Converting non-continuous payers onto direct debit to increase customer lifetime

Since 2001 we have generated & renewed in excess of 200,000 subscriptions. As a result of Core Contact’s subscription marketing campaign Candis now sells more full-price subscriptions than any other consumer magazine on sale in the UK today. We have also been successful in making a substantial additional contribution to Candis' income through our affinity marketing programmes.

“We have been working with the team at Core Contact for 8 years. Their dedication & intimate understanding of the magazine market has played a significant part in developing our title into one of the most successful subscription magazines available in the UK, as well as developing new non-publishing revenue streams to increase the value of our subscriber base.” Robert Hyatt - Chairman, Candis Club

Our range of services includes:

• Outbound sales/marketing of subscriptions

• Inbound response handling & subscription renewal 

• Order processing & fulfilment

• Customer questionnaires & analysis

• Data capture facilities, data manipulation & database management

• Warehousing & stock management

• Print-on-demand capabilities

If you would like to find out how we can begin to deliver value to your business and find out about our FREE 20-hour results guarantee please give us a call for a no-obligation discussion on 0800 622 6622 or email chris.harman@corecontact.co.uk